
The Adweek Copywriting Handbook
€ 28,90
Informação do Produto
ISBN | 9780470051245 |
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Editora | John Wiley & Sons Inc |
Preço (iva excl.) | € 27,26 |
Imposto | € 1,64 |
Preço (iva inc.) | € 28,90 |
Disponibilidade | 9 unidades em armazém externo |
Descrição do Produto
The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.