The Adweek Copywriting Handbook

€ 28,90


Informação do Produto

ISBN9780470051245
EditoraJohn Wiley & Sons Inc
Preço (iva excl.)€ 27,26
Imposto€ 1,64
Preço (iva inc.)€ 28,90
Disponibilidade9 unidades em armazém externo

Descrição do Produto

The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.